Psychology of colour in products design for cosmetics

Colours are associated with emotions or moods and this is no different in the cosmetics industry. The psychology of colour has a long history and its evolution has taken a more scientific approach in recent years with the development of models which can help predict the human emotional response to colours and colour combinations. This article addresses some of the more significant recent developments and how these can be used to create colour originality as a vital element which can beautify cosmetics and also build a unique brand image to gain competitive advantage. For the full paper on this topic see H&PC Today - Household and Personal Care Today, Volume 9 no. 6 November/December 2014 published by Teknoscienze srl.