BASF Gets Red Dot Award for "Under the Radar" Global Colour Trend Book

The BASF designers, along with the Raum Mannheim agency, have received the “Red Dot Award: Communication Design 2014” for the design of their "Under the Radar" Global Colour Trend Book. The award was presented at the Berlin Konzerthaus on October 24, 2014. The Red Dot Award is one of the world's most prestigious design prizes and is granted annually by the Design Zentrum Nordrhein Westfalen. Every year, BASF publishes a trend book exclusively for its automotive customers. It presents the latest automotive colour trends from Europe, Asia Pacific and North America. The trend book also describes the social trends and developments observed by the BASF designers that they use to determine the colour trends. It serves as a tool for the designers of the automotive manufacturers, offering both information and inspiration. "We are very proud of the distinction. It strengthens the BASF brand in the global design industry and demonstrates that we have our finger on the pulse of our time with our colour developments," said Astrid Van der Auwera from the global design team of BASF’s Coatings division. "With the trend book we are paving the way for future-oriented design solutions and approaches." The designers received the same award for a previous edition of the trend book in 2012. This year's Red Dot Award is the fourth design prize received by BASF’s Coatings division in the area of customer communication.