BASF to increase Paliochrom Pigment Capacity for Automotive Coatings

BASF will expand its capacity for the production of Paliocrom® effect pigments by more than 20% by 2017 in Ludwigshafen, Germany. The investment will enable the company to accommodate for the growing demand of its aluminium-based effect pigments in the automotive coatings sector. With an investment of approximately €10 million, BASF aims to strengthen its position in this fast-growing market. High-end Paliocrom effect pigments have gained much popularity in the automotive market and their orange, red and gold colours create a broad range of styling options for coatings producers.The expansion of the Paliocrom production is being made in view of the recent colour trends and the projected rising demand. BASF expects the Paliocrom product group to grow significantly above the general pigment market for automotive coatings. Paliocrom features gold, orange and new red pigments. BASF also launched Paliocrom Sparkling Red as an exclusive bluish red product in the market. Paliocrom’s uniqueness comes from high chroma, metallic luster and hiding power and it is suitable for high-quality automotive finishes and industrial paints.